Discuss!
Instagram appears to be oriented entirely around sharing
photos, allowing for a short caption and user comments on each photo, and
plug-ins to other popular social media platforms. Tumblr looks to be super customizable and seems
a lot less restrictive on the format and type of content posted, whether it be
blog entries, photos, video… even literature and music. Pinterest’s focus (at least for
non-commercial entities) is pinning visual content, mostly from external
websites, to virtual pinboards, which can be browsed and followed by other
users. Youtube… has videos. Lots… of videos.
What all these platforms have in common is a focus on the
all-mighty Follow button: driving content to build an audience.
Tumblr definitely seem like it has the potential to be a good fit for creating and
sharing bite-sized content of varying format for a service-oriented
company. While video content certainly
has very high value, the business I’m using for the class is largely made-up,
so I think attempting to produce believable Youtube videos that would be of any
real value would be overly difficult.
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